Revitup.Direct Blog
New collaboration with Semiramis City Hotel in Rhodes
We are pleased to announce our new collaboration with Semiramis City Hotel in Rhodes, which has entrusted us with the design and execution of its commercial and digital strategy through our Online Sales & Performance Marketing services.
Semiramis is located in the heart of Rhodes Town, just metres from the sea and in immediate proximity to the Medieval City. It has operated continuously for over fifty years and stands as one of the island's most recognizable city hotels. The hotel's strong identity in hospitality, dining and conference tourism provides a natural foundation for both leisure and business travellers.
We will design and execute an integrated strategy encompassing Revenue Management, targeted performance advertising campaigns across Google Ads and Meta Ads, as well as the optimization of direct bookings through data-driven decisions.
Our goal is to convert the hotel's long-standing reputation into measurable commercial results. Our strategy focuses on strengthening direct bookings to reduce dependence on tour operators and OTAs, and on attracting higher-quality travellers through targeted presence in key source markets. At the same time, we leverage the hotel's conference capabilities to extend the season and aim to maximize revenue per available room through pricing strategy tailored to the city hotel model.